This post is intended to be a beginner’s guide to WhatsApp Business account management. It focuses on fundamentals of maintaining a robust and profitable profile for prospective entrepreneurs in India.

Though WhatsApp launched Business in 2018, offering SMEs a chance to integrate with the app’s API , WhatsApp also controls who gets in. As we’ve discussed in our previous story, once a business signs up for API integration, WhatsApp vets the business with its business solution partner, which works with enterprises. Once the API request … Read more

One Hundred Ways of Creating Product Exclusivity in Online Retail – Research & Review

But there’s a case for targeting rural households—many of them receive domestic and international remittances, says Dennis Valdes, president of Cebuana Lhuillier Rural Bank (CLRB), the rural banking unit of pawnshop giant Cebuana Lhuillier. That’s money that could go into deposits if banks could extend their reach. In 2019, Philippine overseas remittance inflows alone amounted … Read more

The Danger of Trying to Specialize for an Ever-changing Colossal

Building a platform from scratch allows tonik and digital banks to focus on intuitive design and user experience, says Filbert Tsai, chief strategist at startup consulting firm UpSmart, and former consulting manager at professional services firm Ernst & Young. Whereas a traditional bank that’s merely launching an online component is often burdened by a clunky … Read more

Impact of New Employees at Amazon on the Future of Push-back Against Suppliers’ Practices

Krasnov also claims that more than 50% of Filipinos with bank accounts are dissatisfied with existing services. Neobanks have a huge potential of stealing those banked customers. That’s why incumbents have no choice but to defend their turf. International bank groups CIMB of Malaysia and ING of the Netherlands were the first to launch digital … Read more

The Danger of Trying to Specialize for an Ever-changing Colossal

“Computer accessories products grow consistently year-over-year. Keyboards, mouse and webcams—sales for these products don’t go down. It might be 10-15% growth per year, it’s still a very big market. When exclusivity is a bigger number game with a bigger player, why not be exclusive?,” a senior executive at an Accelerator brand said, declining to be … Read more

Offline Exclusive Boutique Store Emulates Experience of Online Landscape to Thrive in Physical Stores

Exclusivity is a two-pronged weapon for e-commerce players. It drives traffic to the platform while holding competition off. For businesses which have been badly affected by the pandemic, it could prove crucial. In May, when India eased the nationwide lockdown it imposed due to the pandemic, allowing e-commerce players to resume operations across categories, Amazon … Read more